email: tom.bajoras@gmail.com    
         

Your most important client is the one you’re working for right now.

Try to make every client feel like they’re your most important client. They know they’re not. You know they know they’re not. But while this client is with you, they are your most important client. It might not be true as soon as they leave, but as long as they’re in your studio, or on the phone with you, or in an email/text conversation with you, they’re the client.

Do this:

Client: Can we move our session from Thursday to Friday?

You: This Friday doesn’t work, but next Monday, Wednesday, and Friday are open. Do any of those work for you?

Don’t do this:

Client: Can we move our session from Thursday to Friday?

You: I can’t this Friday, because Beyonce will be here. How about Monday, Wednesday, or Friday next week?

Definitely don’t do this:

Client: Can we move our session from Thursday to Friday?

You: I can’t this Friday, because Beyonce will be here. Hey, check out this track she recorded last week! How about Monday, Wednesday, or Friday next week, unless of course Beyonce wants to schedule a session one of those days?

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